Create
Upload and organize advertisements, promotions, wash instructions, customer messages, and branded content.
Wash GEC DSS
Smarter Screens.
Smarter Marketing.
The Wash GEC Directional Signage System turns digital displays into a smarter, connected customer experience — helping operators manage promotions, trigger timely messages, support membership growth, guide customers through the wash, and create new revenue opportunities.
12Independent triggering inputs
POS + CRMSignal-ready integrations
1 DashboardCentral content control
Directional Signage System
DSS
Create → Trigger → Display
A simple workflow for smarter signage
DSS connects wash-site hardware and digital displays so the right message can appear on the right screen at the right time.
Trigger
Set schedules or use signals from your wash systems to determine what content should appear.
Display
Show the right message on the right screen at the right time across the customer journey.
Take Back Your Marketing
Keep your messaging under your control
Operators can upload, create, change, and schedule content directly through the DSS dashboard without waiting for an outside design department or equipment provider.
Membership promotions
Seasonal offers
Wash package upgrades
Limited-time specials
QR rewards
Customer instructions
Branded advertisements
Central Dashboard
Control every screen from one place
DSS allows operators to manage content from a central cloud dashboard. Upload, create, and schedule content from a browser, then push it to one screen or multiple screens across the wash.
✓
Create & upload content Organize advertisements, promotions, instructions, and branded messaging.
✓
Build schedules Run campaigns when they matter most instead of looping the same message all day.
✓
Choose destinations Push content to one display or multiple displays across the property.
✓
Respond to signals Use POS, CRM, wash-control systems, and triggering inputs to determine what appears.
Tuesday Ceramic UpgradeScheduled promotion
Unlimited MembershipTriggered upsell
Customer GuidanceWash-process instruction
Trigger the Right Message
Not every customer needs to see the same content
DSS can receive commands from POS, CRM, and wash-control systems and use that information to trigger specific content.
Personalized upsells
A repeat customer can receive messaging based on visit activity instead of seeing the same generic loop.
“You’ve washed 2 times this month. Go unlimited.”
Wash instructions
Automatically display relevant instructions based on where the customer is in the wash process.
Triggered rewards
Use POS or CRM data to trigger QR offers for birthdays, holidays, membership rewards, wash upgrades, and loyalty promotions.
Local advertising
Use menu screens, pixel arches, and other digital signage as advertising space for local businesses and potential recurring revenue.
Schedule Around Your Business
Run promotions when they matter most
Built-in scheduling tools give operators more control over what customers see and when they see it.
Ceramic Upgrade
Run a ceramic upgrade promotion every Tuesday to help drive additional upgrades on slower days.
Membership Promotion
Prioritize unlimited wash membership messaging during higher-traffic periods.
Campaign
Launch weather-based, holiday, summer, or winter promotions without replacing physical signage.
Offer
Publish a short-term promotion and remove it as soon as the campaign ends.
One System, Multiple Displays
Connect messaging across the property
DSS can help manage content across the different digital displays used throughout a car wash site.
Project Spotlight
See DSS at Washville
Washville uses Wash GEC DSS with a high-visibility Pixel Screen to guide drivers, promote memberships, and display dynamic content across the customer journey.
Read the Washville DSS project
Technical Library
DSS resources in one place
Open the available DSS product documentation, installation guide, product page, and related project content.
PDF
DSS CutsheetProduct specifications and supporting information.
GUIDE
DSS Local Server Installation GuideExisting DSS installation documentation.
DSS
Directional Signage SystemOpen the current DSS product page.
BLOG
Smarter Screens. Smarter Marketing.Read the full DSS marketing and engagement article.
Build Your DSS Strategy
Turn every screen into a more useful customer touchpoint
Talk with the Wash GEC team about DSS triggers, displays, promotions, customer guidance, membership messaging, and campaign planning for your wash.
